Sales and Marketing
Driving almond consumption is the core focus of Select Harvests’ marketing program. In partnership with the Almond Board of Australia (ABA), we have raised awareness of Australian almonds and significantly increased consumption growth.
Together with our orchard investors, Select Harvests are major contributors and supporters of the ABA’s almond marketing program. We participate in an annual industry-wide program focused on developing a calendar of events and themes in order to showcase Australian almonds to Australian consumers.
The annual “New Season” almond promotion incorporates an eye catching advertising highlighting Australia’s new season almonds, encouraging consumers to enjoy the unique taste of almonds fresh from the tree. This is followed by a promotion in August during the spectacular almond blossom season, celebrating the natural beauty of almond orchards in bloom. This campaign showcased the natural goodness of Australian almonds and included hosting a regional blossom festival at Select Harvests orchards.
Select Harvests' participation in these industry-wide promotional programs, together with our direct marketing activities has driven significant almond sales growth. Working together with the Almond Board of Australia, Select Harvests now intends to further develop and establish these events and themes into an annual promotions calendar.