Almond Orchards  -  Marketing
 
 
 
 
 
 
 
 


Kyndalyn Park almonds are well known in domestic and international markets. Many customers see benefit in purchasing Australian almonds and in particular those produced by Kyndalyn Park.

The major benefits are seen as;

  • Clean Green Environment
The Victorian Riverina where Select Harvests’ almonds are grown is ideally adapted to almond growing. The fertile soils are irrigated with water from the famous Murray River and the climate is very predictable during the growing period and yields are not subject to great fluctuations.
  • Insect Free

The area where Select Harvests’ almonds are grown is free of the insects that affect the crops of the major producing countries.

  • Counter-Seasonal

With over 95% of world production grown in the Northern Hemisphere, Select Harvests almonds provide a fresh alternative for consumers.

  • Consistent Quality

As Australia’s largest single grower (as distinct from a co-operative of growers) Select Harvests controls all aspects of growing, harvesting, processing, sorting and packing. This ensures consistent quality if the end product for consumers.

Select Harvests sells product both domestically and to export markets.

Almonds are the most versatile of edible nuts and are sold domestically to a range of customers include;

  • Confectioners
  • Bakers and cereal manufacturers
  • Ice cream and dairy producers
  • Supermarket packers
  • Food service
  • Continental wholesalers

 

Australia whilst a small player on the world scene has been successful in many overseas markets particularly due to our green image and our counter-seasonal harvests to the major world grower, USA.

Export markets include;

  • South East Asia
  • India
  • Europe
  • Middle East
  • United Kingdom

 

Our marketing plan focuses on a mix of domestic and export business together with key customer and market strategies. Our objective is to ensure ongoing markets for our product and an ability to manage returns within commodity price movements.

Processing

The company operates a hulling and shelling facility to extract the almond kernel from the outer hull and shell and a separate facility to sort, grade, and pack almonds as required by the market. To accommodate the increase in our crop, the existing hulling and shelling facility was substantially upgraded ($2.2 million) prior to the harvest of the 2005 crop. This upgrade increased capacity to approximately 10,000 tonnes, which is sufficient to process the 2006 and 2007 crops.  To accommodate future increases in production a new processing facility will be established and commissioned prior to the 2008 harvest. We will also upgrade our sorting, grading and packing capacity.

The need to further expand processing capacity will be assessed as additional orchard developments are undertaken.  The relatively predictable crop increases allow for the detailed planning of processing capacity expansion and for a smoothing of the required investment.